Our Board

The company was established in 2006 by David Avery, the Chairman of the company.

In 2011 Pieter van Heerden became a Director, merging his company, Key Realty with Primo Properties.

Sherry Brown joined the company in 2020 as a Director, after previously serving as a Director on the Board of another prominent property company.

The shareholding of the company is held by the Directors as well as partly by an outside company, represented by Mr Max Mervitz (Chartered Accountant).

Our Mission

We pride ourselves on providing our clients with superior levels of personalized service. It is reassuring to know that our team is supported by all the latest technology and that we have access to backup systems, enabling Primo to provide a modernized, integrated and relevant range of services.

Our clients are of paramount importance to us. We partner with you and dedicate our time, attention and professionalism towards building an enduring trust relationship. It is our mission to act in your best interest, to walk that extra mile and to assure our valued clients of our loyalty and commitment, and to consistently strive to render an absolute and comprehensive property service.

Our Vision

To be at the forefront of the eeal estate industry, by providing tailored and innovative solutions that suit each individual client’s property requirements.

To be the preferred provider of property-related services.


Professional Property People